This article was written by our partner, Square.
If you’ve recently started a business, you’ve become accustomed to making decisions every day that affect your business. And with every decision, you’re trying to make it as successful as possible.
You may feel like most of your major decisions have already been made. You’ve picked your industry, identified your specialty, named your business, and chosen a business structure. Maybe you’re starting to plan the details of your space, whether that’s at home, in an office, or a storefront.
Those are all important aspects of your business, but now it’s time to choose what technology and tools to put in place. Deciding on those tools may seem like small decisions, but they can affect how smoothly your business runs and, thus, your success in the long run.
Tools and technology can help you manage cash flow, make better decisions, create better customer experiences, and save time and money. The most important rule of choosing technology: Identify tools that will grow with you and your business.
If you don’t consider yourself to be tech-savvy and you’re not even sure where to start, or need a little guidance, we’ve got you. Here are five tools you should consider implementing to help you grow your business.
- TurboTax and TurboTax Live Assisted Tax Software
The tax deadline is around the corner! As a self-employed business owner, your taxes may look a little different than they would as a normal taxpayer…and that’s okay!
Even if the tax season is only four months out of the year, (but, don’t forget about Quarterly Taxes) as a solopreneur staying on top of business expenses that translate into tax deductions is important. For example, you may be able to write off those training classes that you devoted your weekends to. You may also qualify for 20% Qualified Business Income (QBI) deduction if you meet certain requirements under the new tax law.
When it comes time to file, you don’t need to know anything about tax laws and forms, TurboTax Self-Employed will walk you through the filing process and ask simple questions about your business and give you the deductions and credits you may be eligible for based on your entries. It can also find industry-specific tax deductions that you may not have even known applied to you. If you have questions, you can connect live via one-way video to a TurboTax Live Self-Employed CPA or Enrolled Agent with an average 15 years’ experience to get your tax questions answered from the comfort of your home on your mobile phone, laptop or other device. TurboTax Live CPAs or Enrolled Agents can also do a line-by-line review, sign, and file your taxes. These are things you want to consider as you pick a tax software that best fits your needs and gives you more time to focus on your business.
- Wi-Fi for you and your customers
It may seem like a no-brainer, but your business may need Wi-Fi. Almost everything connects to the internet now. You’ll likely need it to run a lot of the tools you use every day. For example, your point of sale (POS) may use an internet connection. But for those times when your internet goes out unexpectedly, Square has Offline Mode to make sure you don’t miss out on any sales.
If you have a storefront, offering Wi-Fi can also improve your customers’ experience. In fact, it could even be a way to draw customers in. And if you’re starting a cafe or a coffee shop, your customers will likely expect you to offer free Wi-Fi.
- A well-rounded POS
Having a POS, at the most basic level, lets you record sales, accept payments, and route funds to your bank. But, you should be looking for more, like built-in functionality and software integrations that make it easier to run your business.
Square’s POS, for example, also provides you with the ability to track sales and inventory so you can know what’s working and where you can improve (which helps you make better-informed decisions). It also allows you to create customer profiles and receive feedback so you can make each interaction better than the last.
Whatever POS you choose, make sure it isn’t a headache to learn, easy to train employees on, and works to help you build your business and enhance customer experience.
- Options for payments
With fewer people carrying cash in their pocket, you want to have a few different ways to take payments. To stay competitive, make sure your system accepts mobile payments (like Apple Pay, Google Pay, and Samsung Pay) and can read chip cards. Look for a service that covers these areas and also provides resources for risk management, fraud detection, and disputes.
And don’t forget about invoices. If you need to invoice customers regularly (or even if it’s only every once in a while), consider using online invoices like Square or QuickBooks that sync with your POS and allow you to set up recurring, scheduled invoices.
- A killer website and app
Whether you’re planning to sell your products online or want to have a general website to engage customers, you need to create a website that appeals to your customers. In a recent survey we conducted, 44 percent of consumers say a website is very or extremely important in their decision to try a business. An app is also important to consider in order to make an easier experience for customers, especially returning customers.
When creating your website and app look for platforms that can be optimized for mobile. Phones are glued to people’s hands and if it’s difficult for customers to shop or pay on your site on their phone, you could lose out on customers.
Running a business is no easy feat, but Square is here to help. We have all the tools you need to start, run, and grow your business, whether you’re selling in person, online or both. We’ve made all our tools work together as one system, saving you time and money — and making decisions easier so you can get back to doing the work you love and focusing on whatever’s next. See how Square works.