TurboTax is Partnering with Saweetie to Elevate Hoop Dreams in Atlanta 

TurboTax is here to make your moves count. That’s why we’re partnering with multi-platinum selling artist and entrepreneur Saweetie to elevate up-and-coming basketball hoopers through the Atlanta Entertainment Basketball League (AEBL). TurboTax will be sponsoring the AEBL’s 8-week basketball season and their mission of using sport as a pathway out of poverty. In addition to being an on-the-ground presence to hype up players in the AEBL, Saweetie will pull up and share game about financial literacy and confidence. Whether it’s financial fitness through your tax forms or physical fitness on the court, we want to equip everyone with the confidence to go big.

To leave an enduring impact on the community, TurboTax and Saweetie will partner to renovate the locker rooms at KIPP Atlanta Collegiate in Atlanta’s West End, where the AEBL competes. KIPP Atlanta Collegiate is a free charter school with nearly 3 decades of history preparing students for college and life.

This is one of many commitments that Saweetie and TurboTax have shown to empower financial prosperity and up-and-coming athletes. “Teaching financial literacy is imperative because if you know better you do better,” Saweetie told 21Ninety. “It bridges gaps and fills holes that would have been left empty if someone didn’t know they could learn how to overcome those challenges.” TurboTax has a continued commitment to building financial confidence through free educational, real-world tools and courses. TurboTax is a recognized brand in this space, most recently being named Brand of the Year at the Name Image Likeness 2024 Summit, an event that empowers student-athlete impact beyond the game. 

“Playing sports in school really helped build my confidence as a performer, but I had to develop my financial literacy skill set outside of the classroom,“ says Saweetie. “I’m honored to team up with TurboTax to help empower this next generation of athletes and give them the tools to excel off the court.”

For aspiring hoopers, tax experts and the Atlanta community—there is no off season. Helping communities connect with their local tax expert is key to fostering financial confidence. 81% of Atlanta’s population is within 10 miles of an expert, so we want to celebrate and elevate these experts by giving communities time to ask questions and get face to face time with them in shared spaces. 

Atlanta, pull up and support the AEBL games. By going you can enter our instant giveaways and meet your local TurboTax expert. 

It’s a real honor to contribute our part in building prosperity from the ground up in the Atlanta community. For everyone from players on the court, students pursuing bigger dreams to tax experts serving the community, there is no off season, so let’s make those moves count. 

“Need a vibe to make your moves count? Tap in to the playlist I curated for TurboTax and AEBL Hoops and get inspired!” – Saweetie

About Saweetie:

As a dynamic powerhouse, Saweetie continues to solidify herself as a multifaceted artist with her chart-topping songs, successful collaborations, philanthropic endeavors, and captivating on-screen performances. Born Diamonté Harper in Northern California, Saweetie was raised in a multi-ethnic household with her father being of African-American descent and her mother being of Filipino-Chinese descent. Saweetie was exposed to a wide range of music genres, which would later influence her own sound and identity as a trailblazer for young, culturally diverse individuals around the world. After attending USC and earning a Bachelor’s degree in Communications, Saweetie began to focus on her music career. Since then, Saweetie has accumulated over 5.4 billion career streams from her chart-topping hits such as the RIAA certified platinum “Tap In” and 4x platinum “My Type” and “Best Friend,” featuring Doja Cat, which also earned two GRAMMY® Award nominations. In addition to numerous awards and accolades in the music space, Saweetie has also launched her own jewelry line “ICY” while also solidifying herself as a global brand. With a comprehensive portfolio spanning so many different avenues, Saweetie’s global influence continues to grow with each subsequent project.