New TurboTax Live Brand Campaign Brings Experts “Straight To You”

We are excited to announce the launch of our 2021 TurboTax brand campaign, “Straight To You,” showcasing our tax experts’ knowledge on all things taxes. As the campaign demonstrates, our experts can provide you with as little or as much help as you need, so you can get your taxes done with complete confidence they were done right.

In the campaign, our experts roll across the country, providing people from all over with tax expertise and answering unique filing questions. From farming to fishing and from working in your child’s treehouse to sending your child off to college, TurboTax Live experts have the answers and advice even for the most unique tax situations.

https://www.youtube.com/watch?v=096bASrcCBk&ab_channel=TurboTax

We know every tax situation is different and everyone has a preference for how they want to complete their taxes. With TurboTax Live, you can receive expertise on your own terms, whether that’s doing your taxes yourself, having an expert answer questions along the way, or handing off your taxes entirely for an expert to complete and file for you. We’ve got a variety of ways our experts can help, explore the options and see which is the right fit for you!

Our 2021 brand campaign has seven total films, with five in English and two in Spanish. The campaign will conclude with a spot in the Super Bowl. Our “Straight To You” films include:

• “Clarinet”: Is it a medical expense if you’re playing clarinet to fix an overbite? Or buying size 26 shoes for work as a circus clown? As the hero film in the campaign, a TurboTax Live expert helps answer all the unique tax questions that can come up while people file.

• “Treehouse”: In this spot, more TurboTax Live experts showcase the breadth and depth of their expertise. This time answering questions about the tax implications of WiFi in a treehouse, a son going off to college and a pet-influencer photo shoot. 

• “Your Abuela Can Answer That”: More time with family and less time worrying about your taxes? Sounds like a dream. TurboTax Live experts can now completely prepare and file tax returns, from start to finish, saving people time and giving them confidence their taxes are done right.

• “The Family Tax Expert”: In this spot, TurboTax Live experts have tax advice for everyone in the family.

• “Hand It Off”: Whether you’re a hand model, own a potato farm, or have a love for fishing, or all three – TurboTax Live experts can help.

• “Freeloader”: The question every parent asked this year – “if my son still eats my food, does that mean he’s a dependent?” – answered by a TurboTax Live expert.

TurboTax Has You Covered

Get started on your taxes today. TurboTax will ask you simple questions about you and give you the tax deductions and credits you are eligible for based on your entries. If you have questions, you can connect live via a one-way video to a TurboTax Live tax expert with an average 12 years experience to get your tax questions answered. You can even connect virtually with a dedicated tax expert who will prepare and file your tax return in entirety with TurboTax Live Full Service. TurboTax Live tax experts are available in Spanish and English, year round and can even review, sign, and file your tax return.