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Intuit TurboTax Transforms Tax Preparation with the Launch of Gen-AI Powered Intuit Assist

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An AI-Powered Financial Assistant is With You Every Step of the Way, Delivering Even Smarter, Easier, Faster Tax Prep and Access to Your Refund 

Tax time can be confusing as filers sort through ever-changing tax laws and documentation that represents life events over the last twelve months. And let’s be honest, the last thing people like to worry about is their taxes. But what if we told you that Intuit is working to deliver even smarter, even easier, and even faster tax prep, all with the same 100% accuracy and maximum refund guarantees so you can file with complete confidence that you’re getting the best possible tax outcome? In some cases within an hour.  

Today, Intuit unveiled our new generative AI-powered financial assistant, Intuit Assist. In TurboTax, Intuit Assist will use a combination of the company’s decades of tax prep experience, tax data and documents from the filer, and current tax code to do the hard work for tax filers. Intuit Assist in TurboTax will deliver a more seamless tax prep experience, with proactive insights and advice, realtime checks for accuracy and completeness, and a running start on next year’s tax preparation so taxpayers can file with complete confidence that they are getting their best possible outcome, guaranteed.  

Check out the below video to see how Intuit Assist will be integrated in TurboTax.  

Here are just a few ways Intuit Assist is making tax prep even easier and faster for you:

  • Generative AI-powered financial assistant that will get to know you based on your docs. When you upload your tax data and tax documents, Intuit Assist will use GenAI-powered document understanding to read and interpret your information and create a personalized checklist so TurboTax knows what documents and forms you need. It enables TurboTax and human tax experts to leverage the power of AI to proactively provide fast answers, personalized insights, and recommendations.  
  • Even smarter, easier, faster tax preparation. Intuit Assist will help simplify and streamline the tax preparation experience by enabling on-the-spot checks for accuracy and completeness, personalized answers, and a gateway to a tax expert for advice. For instance, Intuit Assist will help surface and resolve missed information while you work. Based on your tax profile, Intuit Assist will provide personalized answers. If you’re stuck in your return, it will match you to a human expert who can take additional care in explaining your tax implications and how to get the best tax outcome, whether you’re a bilingual self-employed tax filer, a day trader, or you have multiple streams of income.
  • Confidence in tax outcomes and insights to help maximize next year’s outcome. Intuit Assist will get to know your individual financial situation and will use the power of GenAI to proactively surface deductions, credits, and explanations, giving you complete confidence in your tax outcome. Intuit Assist will also help you maximize your refund or lower your balance due for the next tax year by proactively providing insights and ways to improve your tax situation before you start next year’s tax return.

Whether you want to do your taxes yourself or hand them over to a TurboTax Live tax expert to complete them for you, Intuit Assist will help create the next chapter in tax prep. It enhances TurboTax every step of the way, so you can file with complete confidence even easier and faster than before, all while ensuring you receive your maximum refund, guaranteed.

Check back with the TurboTax blog and Intuit.com over the next few months for more Intuit Assist enhancements in TurboTax.

A strong commitment to responsible AI and data stewardship

Intuit Assist has been built in keeping with the company’s commitment to data privacy, security, and responsible AI governance. For nearly a decade, Intuit has been innovating with AI, and its robust data and AI capabilities are foundational to the company’s success as an industry leader in the financial technology sector. Intuit safeguards customer data and protects privacy using industry-leading technology and practices, and adheres to responsible AI principles that guide how the company operates and scales its AI-driven expert platform, with its customers’ best interests in mind.

This information contains forward-looking statements, including our expectations regarding the functionality and availability of current or future features. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from these expectations, as described in our SEC filings. This represents no obligation to deliver future features and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply.

Lisa Greene-Lewis

Lisa has over 20 years of experience in tax preparation. Her success is attributed to being able to interpret tax laws and help clients better understand them. She has held positions as a public auditor, controller, and operations manager. Lisa has appeared on the Steve Harvey Show, the Ellen Show, and major news broadcast to break down tax laws and help taxpayers understand what tax laws mean to them. For Lisa, getting timely and accurate information out to taxpayers to help them keep more of their money is paramount. More from Lisa Greene-Lewis

2 responses to “Transformative Tax Preparation: Gen-AI Powered Intuit Assist”

  1. I have forgotten my password, I no longer have the phone number on my account. I have been unable to find a place to change my password without entering my password, which makes no sense. please send me a temporary password for the email listed below. the previous phone # was (removed for privacy)

    • Hi Randall, I’m sorry to hear that you are experiencing an issue with your account. Please fill out the form linked below to get in contact with a member of our support team for help. They will reach out to you via email within 24 hours.
      https://forms.gle/qFaXRsuaEVfFhLtdA
      Sincerely,
      Katharina Reekmans

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