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Transformative Tax Preparation: Gen-AI Powered Intuit Assist

Intuit Assist (1440 x 676 px)

An AI-Powered Financial Assistant is With You Every Step of the Way, Delivering Even Smarter, Easier, Faster Tax Prep and Access to Your Refund 

Tax time can be confusing as filers sort through ever-changing tax laws and documentation that represents life events over the last twelve months. And let’s be honest, the last thing people like to worry about is their taxes. But what if we told you that Intuit is working to deliver even smarter, even easier, and even faster tax prep, all with the same 100% accuracy and maximum refund guarantees so you can file with complete confidence that you’re getting the best possible tax outcome? In some cases within an hour.  

Today, Intuit unveiled our new generative AI-powered financial assistant, Intuit Assist. In TurboTax, Intuit Assist will use a combination of the company’s decades of tax prep experience, tax data and documents from the filer, and current tax code to do the hard work for tax filers. Intuit Assist in TurboTax will deliver a more seamless tax prep experience, with proactive insights and advice, realtime checks for accuracy and completeness, and a running start on next year’s tax preparation so taxpayers can file with complete confidence that they are getting their best possible outcome, guaranteed.  

Check out the below video to see how Intuit Assist will be integrated in TurboTax.  

Here are just a few ways Intuit Assist is making tax prep even easier and faster for you:

Whether you want to do your taxes yourself or hand them over to a TurboTax Live tax expert to complete them for you, Intuit Assist will help create the next chapter in tax prep. It enhances TurboTax every step of the way, so you can file with complete confidence even easier and faster than before, all while ensuring you receive your maximum refund, guaranteed.

Check back with the TurboTax blog and Intuit.com over the next few months for more Intuit Assist enhancements in TurboTax.

A strong commitment to responsible AI and data stewardship

Intuit Assist has been built in keeping with the company’s commitment to data privacy, security, and responsible AI governance. For nearly a decade, Intuit has been innovating with AI, and its robust data and AI capabilities are foundational to the company’s success as an industry leader in the financial technology sector. Intuit safeguards customer data and protects privacy using industry-leading technology and practices, and adheres to responsible AI principles that guide how the company operates and scales its AI-driven expert platform, with its customers’ best interests in mind.

This information contains forward-looking statements, including our expectations regarding the functionality and availability of current or future features. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause our actual results to differ materially from these expectations, as described in our SEC filings. This represents no obligation to deliver future features and should not be relied on in making a purchasing decision. Additional terms, conditions and fees may apply.

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