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TurboTax Launches #LittleLifts Sweepstakes
TurboTax Launches #LittleLifts Sweepstakes

TurboTax Launches #LittleLifts Sweepstakes

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We know the last year has been hard on many people, emotionally and financially. If you were lucky enough to have someone who supported you and was there to help you get through it, we want to give you a chance to pay it forward (and give you another little lift as well).

To help you recognize that special someone, TurboTax is launching the #LittleLifts Sweepstakes. From January 25th through April 15th, let us know who gave you a little lift and you both could win $1,000

Tell us about your #LittleLifts:

  • To enter the Sweepstakes, you must tell or show us who in your life gave you a “Little Lift” by mentioning @TurboTax on Instagram or Twitter and tagging your post with “#LittleLifts” and #Sweepstakes. If you are submitting your Entry on Instagram, include a photo that helps illustrate how your nominee gave you a boost when you needed it.

Read below for the full #LittleLifts sweepstakes details and official rules. We can’t wait to hear about your #LittleLifts!

The TurboTax® “#LittleLifts” Sweepstakes Official Rules


This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Instagram or Twitter. Any information provided is being provided to the Sponsor and not to Instagram or Twitter.

ELIGIBILITY: The person who submits the Entry will be referred to herein as “Nominator” and/or “Entrant.”  The person who the entrant is nominating will be referred to herein as the “Nominee.” You may nominate yourself, subject to the conditions and limitations on eligibility set forth in these Official Rules.  Nominators and Nominees must be: a legal resident of the fifty (50) United States or District of Columbia (“D.C.”) and who are eighteen (18) years of age or older at time of entry. Employees of Intuit, Inc. (the “Sponsor”), its parent company, affiliates, subsidiaries, advertising agencies, prize suppliers, Marden-Kane, Inc. (the “Administrator”) and the immediate families (spouse, parents, children, siblings and their respective spouses) (collectively “Releasees”) and individuals living in the same household as such employees or an Entrant who has won a prize within two (2) years of having received said prize are not eligible to enter or win a prize. Sweepstakes is subject to all applicable federal, state and local laws. Void in Puerto Rico and where prohibited by law.

ENTRY PERIOD: The TurboTax® “#LittleLifts” Sweepstakes (the “Promotion”) begins on January 25, 2021 at 12:00:00 a.m. Pacific Time (“PT”) and ends on April 15, 2021 at 11:59:59 p.m. PT (the “Promotion Period”) which is further divided into twelve (12) Weekly Periods (each a “Weekly Period”) as set forth in the Chart below. For purposes of this Promotion, a “day” is defined as a 24-hour period, beginning at 12:00:00 AM PT and ending at 11:59:59 PM PT. For purposes of this Sweepstakes, a “week” is defined as a 7-day period beginning on a Monday and ending on a Sunday except for the last Weekly Entry Period where a week is defined as a 4-day period beginning on a Monday and ending on a Thursday. The Sponsor’s computer, or that of its designee, runs the official clock for the Promotion and will solely determine the time by which an entry is received.

Weekly Periods, Drawings & Prize Details Chart (the “Chart”)

All dates are 2021

The end time for each End Date is 11:59:59 pm PT.

HOW TO ENTER: To enter the Sweepstakes, you’ll first need to become a registered user of www.Twitter.com or www.Instagram.com or log into your Twitter or Instagram account.  Your accounts must be set to “public”.  If you do not have an account, go to www.Twitter.com or www.Instagram.com to create one. Twitter and Instagram accounts are free. Data and usage rates may apply to the download and use of a Twitter or Instagram application. By submitting your information and creating a Twitter or Instagram account, you agree to the Twitter or Instagram Terms of Use and Privacy Notice. If you do not agree to such Terms of Use and Privacy Notice, you cannot create a Twitter or Instagram account, or participate in this Sweepstakes.  You can return your Twitter and/or Instagram account to “private” any time after the winner announcement. 

To enter: Entrants must tell or show us who in your life gave you a “Little Lift” by mentioning @TurboTax on Instagram or Twitter and tagging with “#LittleLifts” and #Sweepstakes to receive one entry (the “Entry”) into the Sweepstakes. If you are submitting your Entry on Instagram include a photo that helps illustrate how your nominee gave you a boost when you needed it.


  1. Twitter account must be set to public and remain public until the winner announcement.
  2. Instagram privacy options on your account settings must be set to “OFF” and must remain off until the winner announcement.
  3. Entry must include the required hashtags ”#LittleLifts” and #Sweepstakes and you must tag @TurboTax.
  4. You must follow @TurboTax for the duration of the Sweepstakes.
  5. Intuit brands may run more than one promotion at any given time. If more than one promotion is being offered, your entry into a specific promotion must only include the hashtag for that promotion and not any of the hashtags for other promotions.

Limitations: Nominators can nominate more than one person and nominees can be nominated more than one time so long as the nominations are from different Nominators during each Weekly Entry Period.  Additionally, Nominees can nominate themselves as long as they meet the eligibility requirements as stated in the eligibility section of the official rules. Entries submitted during a Weekly Period will be eligible for the Weekly Period drawing in which it was submitted. Entries will not be included in future Weekly Entry Periods/Drawings. Nominators must come back weekly and submit/resubmit their Nominee to be entered into each week’s drawings. 

All entries must be written in English. All entries must be received by 11:59:59 PM PT on the end dates shown in the chart above and will be included in the Weekly drawing for the Week the entry was received.  Entries received in excess of the entry limit stated herein will be disqualified. By submitting an entry, Entrant agrees to comply with the Sweepstakes Official Rules. Entries may only be submitted by a single Entrant. Entries that do not comply with these Official Rules, as determined in Sponsor and/or Administrator’s sole discretion, will be disqualified from the Sweepstakes. Decisions of the Sponsor and/or Administrator are final and binding. Use of any automated system to participate is prohibited and will result in disqualification. Multiple Entrants are not permitted to share the same Instagram accounts.  Any attempt by any Entrant to obtain more than the stated number of entries by using multiple/different Instagram, accounts, identities, registrations and logins, or any other methods will void that Entrant’s entries and that Entrant may be disqualified.

By submitting an Entry, you agree that your Entry (1) conforms to the Terms of Use/Guidelines and Content Restrictions of Instagram and/or Twitter; (2) conforms to the Guidelines and Content Restrictions below; and (3) Sponsor and/or Administrator, in its sole discretion, and without notice, may remove your Entry and disqualify you from the Sweepstakes if it determines that your Entry fails to conform to the Guidelines and Content Restrictions or otherwise with the terms of these Official Rules.  Entry must not contain material that violates or infringes another’s rights, including, but not limited to privacy, publicity or intellectual property rights, or constitutes copyright infringement; not disparage Sponsor or any other person or party affiliated with the Sweepstakes; not promote any cause other than the Sweepstakes’ theme; not contain material that is inappropriate, indecent, lewd, pornographic, obscene, hateful, tortious, defamatory, slanderous or libelous (as determined by Sponsor, at Sponsor’s sole discretion); and not contain, facilitate, reference or use material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, ethnicity, religion, nationality, disability, sexual orientation, political orientation, citizenship, ancestry, marital status or age (as determined by Sponsor, at Sponsor’s sole discretion) (all of the foregoing prohibited material is “Ineligible Content”).

The name of the person submitting the entry must be the authorized account holder of such Instagram or Twitter account, otherwise the entry may be deemed void. In the event of a dispute over the identity of a potential winner, the entry will be declared made by the authorized holder of the Instagram or Twitter account used for entry, and potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder of such Instagram or Twitter account. It is the sole responsibility of the Entrant to notify the Sponsor in writing if the Entrant changes his or her Instagram or Twitter account during the Promotion Period. Proof of submission of entry does not constitute proof of delivery of entry. All entries become the property of Sponsor. 

PRIZES: Sweepstakes Prizes: Twelve (12) Nominator Prize Winners (one (1) per Weekly Entry Period): $1,000 cash each. Value (“V”): $1,000 each.  Twelve (12) Nominee Prize Winners (one (1) per Weekly Entry Period): $1,000 cash each.  V: $1,000 each. Prizes awarded in the form of a check made payable to the winners.  Total Retail Value of all prizes: $24,000.  If a potential winner is both the Nominator and Nominee than they shall only receive one (1) Prize – the Nominator Prize – of $1,000.  No transfers or substitution of prizes permitted except at the sole discretion of the Sponsor, who reserves the right to substitute a prize (or portion thereof) of comparable or greater value, at its sole discretion. Winners are responsible for the payment of all taxes on the prize. The odds of winning the Prize depend on the total number of eligible entries received in a Weekly Entry Period. In no event will more prizes be awarded than those listed in these Official Rules. There is a limit of one (1) prize per person, household, mailing address on file with the IRS. Prize Frequency Limits: An individual may not win more than one (1) time in any two-year period in any promotion Sponsored by Intuit or Intuit-owned brand. Only one (1) winner per household is permitted in any Contest or Sweepstakes. For purposes of this Promotion “household members” shall mean people who share the same residence at least three (3) months a year.

RANDOM DRAWING: A random drawing to select Weekly Period prize winners will be conducted on or about each of the drawing dates stated in the Chart above (each, a “Drawing Date”) from among all eligible entries received by the end date for that Weekly Period.  All drawings will be conducted under the supervision of Marden-Kane, Inc., who is an independent Administrator, whose decisions are final and binding in all matters relating to the Sweepstakes. Subject to verification of eligibility and compliance with these Official Rules, the potential winners will be declared the official winners of the Sweepstakes. 

WINNER NOTIFICATION AND VERIFICATION: Nominator’s and/or Nominee’s (a “potential winner” and/or “Winner”) are not deemed a winner of any prize, even if the winning notification should so indicate, unless and until (i) the Nominator’s and/or Nominee’s eligibility has been verified, (ii) all requirements determined by the Sponsor in order to claim his/her prize have been fulfilled and (iii) the Nominator’s and/or Nominee’s have been notified that the acceptance and verification process is complete. The Potential Nominator’s and/or Nominee’s will be notified on or about the drawing dates specified in the Chart above.  Nominator’s and/or Nominee’s must follow @TurboTax on the social media platform which they used to enter the Sweepstakes (Twitter or Instagram) in order to be notified if they are selected as a winner.  Notification will occur by either 1) Twitter Notification: either a private message to the potential Nominator’s and/or Nominee’s Twitter account or by reply Tweet from @TurboTax to the potential winner’s Tweet or 2) Instagram Notification: either a private message to the potential Nominator’s and/or Nominee’s Instagram account or by reply from @TurboTax to the potential winner’s Instagram comment.  Potential winning Nominator’s and/or Nominee’s will be required to respond to the direction in the message within twenty-four (24) hours with full contact information.  Potential Winners will be required to complete and sign [1] an Affidavit of Eligibility and Liability Release and where legal, a Publicity Release (collectively the “Affidavit”) and [2] an IRS Form W-9 and furnish his/her social security number that will be used only for the purpose of reporting the Winner’s prize earnings to the Internal Revenue Service, as required by law.  The Sponsor may, in its sole discretion, request any additional documentation needed to verify a winner. Completed paperwork must be returned within four (4) days from prize notification date or the prize will be forfeited and awarded to an alternate potential winner. If any potential winner cannot be contacted, or the failure to timely return any documents requested, return of prize or prize notification as undeliverable, or noncompliance with these Official Rules or the potential winner declines the prize for any reason will result in such potential winner being disqualified and the prize will be forfeited. Sponsor shall have no further obligation to a potential winner who is disqualified, and an alternate potential winner may be selected from among all remaining eligible entries received at Sponsor’s discretion. Prizes must be accepted as awarded. If the prize is won by an eligible individual who is not of the legal age of majority in the state of residence (“minor”), the required documents must be confirmed and signed by winner’s parent or legal guardian. 

GENERAL CONDITIONS: Use of any automated entry software is prohibited. Electronically reproduced, mechanically reproduced, illegible, incomplete, or inaccurate entries are void. By participating, entrants agree to comply with these Official Rules including all eligibility requirements. Decisions of the Sponsor/Administrator will be final and binding on all matters relating to this Sweepstakes.  By entering the Sweepstakes, Entrants, agree to the use by Sponsor and its designees of their names, entry submission, and photographs/likenesses for advertising and promotional purposes for this and similar promotions, worldwide, and in perpetuity, in any and all forms of media, now known or hereafter devised (including and without limitation, the Internet) without additional compensation except where prohibited by law. In no event will more prizes be awarded than those listed in these Official Rules.  Any questions, comments or complaints regarding the Sweepstakes are to be directed to the Sponsor at the address below. U.S. law governs this Sweepstakes.  Notice to online participants:  Internet access and usage charges applicable to a participant’s account, including access charges and/or any usage charges applicable under participant’s Internet pricing plan and any applicable taxes will continue to apply while a participant is online in connection with this Sweepstakes, and will be the sole responsibility of such participant.

LIMITATION OF LIABILITY AND RELEASE OF CLAIMS: By participating in the Sweepstakes, Entrants agree to release, indemnify and hold harmless Releasees, and each of their respective agents, representatives, officers, directors, shareholders and employees from and against any injuries, losses, damages, claims, actions and any liability of any kind resulting from or arising from participation in the Sweepstakes or acceptance, possession, use, misuse or nonuse of the prize (including any travel or travel-related activity thereto) that may be awarded.  Releasees are not responsible for technical, computer, mechanical, printing, typographical, human or other errors relating to or in connection with the Sweepstakes, including, without limitation, errors which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of the prizes or in any Sweepstakes related materials; or for stolen, lost, late, misdirected, damaged, incomplete, inaccurate, undelivered, delayed or illegible entries or; for electronic, computer, or telephonic malfunction or error, fail to enter into the processing system, or are processed, reported, or transmitted late or incorrectly or are lost for any reason including computer, telephone, paper transfer, or process any transaction thereon. If in the Sponsor’s opinion, for any reason this Sweepstakes is not capable of running as planned, or there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Sweepstakes, or if computer viruses, bugs, unauthorized intervention, fraud, or technical difficulties or failures compromise or corrupt or affect the administration, integrity, security, fairness, or proper conduct of the Sweepstakes, the Sponsors reserve the right at their sole discretion to disqualify any individual (and void his/her entry and/or prevent him/her from future participation) who tampers with the entry process and/or who is acting in violation of these Official Rules, to modify or suspend the Sweepstakes, or to terminate the Sweepstakes and at Sponsor’s discretion conduct the drawing to award the prizes using all eligible non suspect transactions and entries received as of the termination date. As a condition of entering the Sweepstakes, Entrants agree that: a.) under no circumstances will Entrants be permitted to obtain awards for, and Entrants hereby waives all rights to claim, punitive, incidental, consequential, or any other damages, other than for actual out-of-pocket expenses; b.) all causes of action arising out of or connected with this Sweepstakes, or the prizes awarded, shall be resolved individually, without resort to any form of class action; and c.) any and all claims, judgments, and awards shall be limited to actual out-of-pocket costs incurred, and in no event shall Entrant be entitled to receive attorneys’ fees or other legal costs.  Sponsor reserves the right to modify prize award procedures at their discretion.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that or any other provision.

WHO WON: To request the list of winners, send an e-mail with subject line: “TurboTax #LittleLifts” to winnerslist@mkpromosource.com.  Requests must be received no later than May 15, 2021. The list will be sent when the drawings have been conducted and the winners verified.

GOVERNING LAW/JURISDICTION: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules or the rights and obligations of participants or Sponsor in connection with the Sweepstakes shall be governed by the laws of the state of California, without giving any effect to any choice of law or conflict of law rules. Any dispute shall be resolved in a court of law in Santa Clara County, California. 

SEVERABILITY: If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. 

ENTRANT INFORMATION: Your information will be collected in accordance with Intuit’s privacy policy available at https://security.intuit.com/privacy/.

SPONSOR: Intuit, Inc. Please direct sponsor inquiries to Intuit TurboTax, ATTN: Intuit TurboTax, Inc., 7535 Torrey Santa Fe Rd, SDG-2A-03-22E, San Diego, CA, 92129.

ADMINISTRATOR: Marden-Kane, Inc., 575 Underhill Blvd., Suite 222, Syosset, NY 11791-3416.

AFFILIATION & TRADEMARKS: Intuit and TurboTax are the trademarks of Intuit Inc.

Instagram and Twitter are registered trademarks of each.  Any questions, comments or complaints regarding the Sweepstakes are to be directed to Sponsor, at the address above, not Instagram or Twitter. TWITTER, TWEET, RETWEET and the Twitter logo are trademarks of Twitter, Inc. or its affiliates.

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