On Sunday, February 5th, the New England Patriots and New York Giants will battle it out in Indianapolis for the Super Bowl XLVI championship while consumers also battle it out and compete for the top Super Bowl party. This is good news for retailers and advertisers since Super Bowl Sunday is the most important snack, electronic, and ad purchase day of the year. Consumers impress their friends with the biggest parties, the most snacks, and often the latest and greatest big screen TVs, increasing retail sales and sales tax revenue. Check out our infographic to see how much America typically spends on the Super Bowl.
So where will you spend the Super Bowl?