TurboTax is right up there with Jet Blue, Cover Girl, Elizabeth & James (the Olsen twins clothing line) and get this, the Snuggie.

AdAge interviewed VP of TurboTax Andy Young, who recently joined Intuit about two months ago. He talks about the great work the TurboTax online marketing and brand teams did last year to grow new customer acquisition and online engagement with ‘never been done,’ innovative programs that cross online and offline advertising, social media and PR.

NetBanker notes that TurboTax was the only financial tech company that made the list and said “Who would have thought tax preparation software could be cool?” Well, me, actually. And a bunch of other people at TurboTax think so too.

While we appreciate the recognition, what really matters to us is that we’re going way outside the box to build equity in the TurboTax brand with millions of consumers who don’t know how we can help them do their taxes easily and get a bigger refund.

Our job is to help you put more money in your pocket. Having AdAge give us some love for doing that in fun, engaging and innovative ways is just icing on the cake.